CONTENT & PUBLISHING · THE YELL SOCIAL GLOSSARY
Accessibility.
Designing content so people with different abilities can understand and use it. On social media, this includes image descriptions, video captions, readable text, and adequate color contrast.
A simple example
A product tutorial includes accurate captions and spoken explanations of the steps shown on screen.
Put it into practice
Review the post with sound off and consider what information someone would miss without seeing the image.
Further reading: W3C: making images accessible
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