COMMUNITY · THE YELL SOCIAL GLOSSARY

Mention.

A reference to an account or brand in a post, comment, or conversation. A tagged mention usually links to an account, while an untagged mention may only include its name.

IN THE REAL WORLD

A simple example

A customer tags a bakery when sharing a photo of an order.

Put it into practice

Monitor both tags and relevant name variations so useful conversations are less likely to be missed.

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Community

Community management

The ongoing work of building relationships with an audience. It includes answering questions, encouraging discussion, moderating behavior, and helping people feel heard.

Definition & example

Community

Direct message (DM)

A message sent through a platform’s private messaging interface to a person or group. It is separate from a public comment thread, though platform and account access rules still apply.

Definition & example

Community

Engagement

The interactions people have with content or an account, such as reactions, comments, saves, shares, and clicks. The interactions included in a report vary by platform.

Definition & example

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Mention.

A simple example

Put it into practice

Community management

Direct message (DM)

Engagement

Mention.

A simple example

Put it into practice

A few terms to know next.

Community management

Direct message (DM)

Engagement