ANALYTICS · THE YELL SOCIAL GLOSSARY
A/B testing.
A comparison of two versions of content or an experience to learn which performs better against a chosen goal. A useful test changes one main variable while keeping the comparison as fair as possible.
A simple example
Show two different opening lines to comparable audiences and compare the rate of link clicks.
Put it into practice
Choose the success metric and test period before you start. Small or uneven samples can produce misleading winners.
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