ANALYTICS · THE YELL SOCIAL GLOSSARY
Bounce rate.
A website or app metric whose definition depends on the analytics system. In Google Analytics 4, it is the percentage of sessions that do not qualify as engaged sessions.
A simple example
If 30 of 100 sessions are not engaged under the property’s criteria, the GA4 bounce rate is 30%.
Put it into practice
Check your tool’s definition before comparing reports. Bounce rate is not the same as someone skipping a social post.
Further reading: Google Analytics: engagement and bounce rate
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