STRATEGY · THE YELL SOCIAL GLOSSARY
Audience persona.
A research-informed description of a type of person you want to reach. It captures needs, motivations, obstacles, and relevant habits to help a team make better content decisions.
A simple example
A software team writes for a small-business owner who handles marketing alongside day-to-day operations.
Put it into practice
Ground personas in interviews, customer questions, and performance evidence. Revisit assumptions as you learn.
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