STRATEGY · THE YELL SOCIAL GLOSSARY
Brand voice.
The consistent personality expressed through a brand’s words. Voice stays recognizable across channels, while tone can adapt to the audience, situation, and purpose.
A simple example
A helpful, straightforward brand sounds calm in a service reply and upbeat in a launch announcement.
Put it into practice
Write a few “sounds like us” and “doesn’t sound like us” examples to make guidance easy to apply.
Yell Social editorial guide Back to the glossary