CONTENT & PUBLISHING · THE YELL SOCIAL GLOSSARY
Call to action (CTA).
A prompt that tells someone what to do next. A useful call to action connects the content to one clear step, such as replying, saving, visiting a page, or signing up.
A simple example
A how-to carousel ends with “Save this checklist for your next launch.”
Put it into practice
Choose a next step that fits the post’s goal. Too many competing requests can make the action unclear.
Yell Social editorial guide Back to the glossary