CONTENT & PUBLISHING · THE YELL SOCIAL GLOSSARY
Caption.
The written text accompanying a social post, photo, or video. It supplies context, adds a story, and can invite a response or other action.
A simple example
A restaurant pairs a dish photo with its ingredients and a question about favorite flavor combinations.
Put it into practice
Put the most useful idea near the beginning and make the caption support the media rather than repeat it.
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