CONTENT & PUBLISHING · THE YELL SOCIAL GLOSSARY

Evergreen content.

Content that stays useful beyond a short news cycle or campaign window. It often answers recurring questions or explains a lasting concept, but it can still need updates.

IN THE REAL WORLD

A simple example

A guide to writing a clear product brief remains helpful between seasonal launches.

Put it into practice

Review examples, links, and product references before publishing it again.

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Content & publishing

Accessibility

Designing content so people with different abilities can understand and use it. On social media, this includes image descriptions, video captions, readable text, and adequate color contrast.

Definition & example

Content & publishing

AI-generated content

Text, images, audio, or video produced with a generative AI system. It can provide a starting point for creative work, but the output still needs human review for accuracy, suitability, and rights.

Definition & example

Content & publishing

Alt text

A text alternative that communicates the purpose or essential information of an image. Screen readers can use it to make visual content understandable to people who cannot see the image.

Definition & example

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Evergreen content.

A simple example

Put it into practice

Accessibility

AI-generated content

Alt text

Evergreen content.

A simple example

Put it into practice

A few terms to know next.

Accessibility

AI-generated content

Alt text