STRATEGY · THE YELL SOCIAL GLOSSARY
Landing page.
The page a visitor reaches after following a link, often designed around a focused campaign goal. A dedicated landing page connects the promise of the post or ad to the next action.
A simple example
A webinar post links to a page with the topic, date, speaker information, and registration form.
Put it into practice
Keep the message consistent with the referring post and make the next step easy to find.
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