CONTENT & PUBLISHING · THE YELL SOCIAL GLOSSARY

Link in bio.

A link placed in a social profile’s introduction area. Posts may direct viewers there when another clickable link is unavailable or when the profile serves as a central destination.

IN THE REAL WORLD

A simple example

A creator points viewers to a profile link containing a booking page and a recent guide.

Put it into practice

Keep the promised destination easy to locate and remove expired offers.

Yell Social editorial guide Back to the glossary

CONNECT THE IDEAS

Content & publishing

Accessibility

Designing content so people with different abilities can understand and use it. On social media, this includes image descriptions, video captions, readable text, and adequate color contrast.

Definition & example

Content & publishing

AI-generated content

Text, images, audio, or video produced with a generative AI system. It can provide a starting point for creative work, but the output still needs human review for accuracy, suitability, and rights.

Definition & example

Content & publishing

Alt text

A text alternative that communicates the purpose or essential information of an image. Screen readers can use it to make visual content understandable to people who cannot see the image.

Definition & example

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Link in bio.

A simple example

Put it into practice

Accessibility

AI-generated content

Alt text

Link in bio.

A simple example

Put it into practice

A few terms to know next.

Accessibility

AI-generated content

Alt text