CONTENT & PUBLISHING · THE YELL SOCIAL GLOSSARY

Pinned post.

A post deliberately kept in a prominent position on a profile or community page where the platform supports it. It helps visitors find important or useful information quickly.

IN THE REAL WORLD

A simple example

An account pins an introduction explaining who it serves and where to start.

Put it into practice

Review pinned content regularly so old dates or offers do not become the first thing visitors see.

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Content & publishing

Accessibility

Designing content so people with different abilities can understand and use it. On social media, this includes image descriptions, video captions, readable text, and adequate color contrast.

Definition & example

Content & publishing

AI-generated content

Text, images, audio, or video produced with a generative AI system. It can provide a starting point for creative work, but the output still needs human review for accuracy, suitability, and rights.

Definition & example

Content & publishing

Alt text

A text alternative that communicates the purpose or essential information of an image. Screen readers can use it to make visual content understandable to people who cannot see the image.

Definition & example

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Pinned post.

A simple example

Put it into practice

Accessibility

AI-generated content

Alt text

Pinned post.

A simple example

Put it into practice

A few terms to know next.

Accessibility

AI-generated content

Alt text