CONTENT & PUBLISHING · THE YELL SOCIAL GLOSSARY

Short-form video.

A brief video built around a focused idea, moment, or story. The exact length and delivery format vary by platform and placement.

IN THE REAL WORLD

A simple example

A creator demonstrates one practical tip in a compact, clearly captioned video.

Put it into practice

Give the viewer a reason to continue early, then deliver one useful payoff rather than too many ideas.

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CONNECT THE IDEAS

Content & publishing

Accessibility

Designing content so people with different abilities can understand and use it. On social media, this includes image descriptions, video captions, readable text, and adequate color contrast.

Definition & example

Content & publishing

AI-generated content

Text, images, audio, or video produced with a generative AI system. It can provide a starting point for creative work, but the output still needs human review for accuracy, suitability, and rights.

Definition & example

Content & publishing

Alt text

A text alternative that communicates the purpose or essential information of an image. Screen readers can use it to make visual content understandable to people who cannot see the image.

Definition & example

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Short-form video.

A simple example

Put it into practice

Accessibility

AI-generated content

Alt text

Short-form video.

A simple example

Put it into practice

A few terms to know next.

Accessibility

AI-generated content

Alt text