STRATEGY · THE YELL SOCIAL GLOSSARY
Social proof.
Evidence of other people’s experiences or choices that can influence how an audience evaluates a brand. Reviews, recommendations, and customer stories are common examples.
A simple example
A service page includes a customer’s specific account of how the service helped their team.
Put it into practice
Use authentic, permitted material and preserve its context. Do not invent reviews or imply results are guaranteed.
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