STRATEGY · THE YELL SOCIAL GLOSSARY
Social SEO.
Making social content easier to understand and discover through relevant wording, context, and clear profile information. Social search and web search use different systems, and results are not guaranteed.
A simple example
A tutorial names the specific problem it solves in the title, caption, and relevant on-screen text.
Put it into practice
Use the language your audience uses naturally. Prioritize usefulness over keyword repetition.
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