CONTENT & PUBLISHING · THE YELL SOCIAL GLOSSARY
User-generated content (UGC).
Content created by customers, community members, or other users rather than the brand’s own editorial team. It may describe or show a product, service, or experience.
A simple example
A customer posts a photo showing how they use a product in everyday life.
Put it into practice
Ask for appropriate permission before reuse and distinguish independent customer posts from commissioned creator work.
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