CONTENT & PUBLISHING · THE YELL SOCIAL GLOSSARY

Zero-click content.

Content that delivers its main value within the post itself, without requiring someone to open another page. It can educate, explain, or entertain directly in the feed.

IN THE REAL WORLD

A simple example

A post contains a complete three-step checklist instead of requiring a click to read the steps.

Put it into practice

Choose success measures that fit the format, such as saves or useful replies, rather than judging it only by outbound traffic.

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Content & publishing

Accessibility

Designing content so people with different abilities can understand and use it. On social media, this includes image descriptions, video captions, readable text, and adequate color contrast.

Definition & example

Content & publishing

AI-generated content

Text, images, audio, or video produced with a generative AI system. It can provide a starting point for creative work, but the output still needs human review for accuracy, suitability, and rights.

Definition & example

Content & publishing

Alt text

A text alternative that communicates the purpose or essential information of an image. Screen readers can use it to make visual content understandable to people who cannot see the image.

Definition & example

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Zero-click content.

A simple example

Put it into practice

Accessibility

AI-generated content

Alt text

Zero-click content.

A simple example

Put it into practice

A few terms to know next.

Accessibility

AI-generated content

Alt text