ANALYTICS · THE YELL SOCIAL GLOSSARY
Conversion.
A completed action that a business chooses to measure as valuable. A conversion could be a purchase, a completed form, a booking, or another defined outcome.
A simple example
Someone follows a social link and completes a demo request on the landing page.
Put it into practice
Name the action precisely and verify tracking. A click and a completed purchase represent different outcomes.
Yell Social editorial guide Back to the glossary