PAID SOCIAL · THE YELL SOCIAL GLOSSARY
Cost per click (CPC).
The amount spent per click in an advertising campaign. Average CPC is total click-related advertising cost divided by the number of clicks.
A simple example
A campaign spends $80 and receives 200 clicks, giving an average CPC of $0.40.
Put it into practice
Read cost alongside click quality and downstream results. Cheap traffic can still produce few useful actions.
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