PAID SOCIAL · THE YELL SOCIAL GLOSSARY
Lookalike audience.
An advertising audience modeled from a source group to find other people with similar characteristics. Availability, naming, and modeling rules depend on the advertising platform.
A simple example
An advertiser uses an eligible customer source to help find potential new prospects.
Put it into practice
Use a relevant, high-quality source and follow the platform’s current permission and data-use requirements.
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