PAID SOCIAL · THE YELL SOCIAL GLOSSARY
Frequency.
How often, on average, each reached person or account is shown an ad within a reporting period. A common calculation is impressions divided by reach.
A simple example
An ad records 6,000 impressions across an estimated 2,000 reached accounts, for an average frequency of three.
Put it into practice
Watch frequency together with results and feedback. An average can hide people who see the ad much more often.
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