ANALYTICS · THE YELL SOCIAL GLOSSARY
Follower growth rate.
The percentage change in follower count over a chosen period. Net new followers divided by the starting follower count, multiplied by 100, gives one common calculation.
A simple example
An account grows from 2,000 to 2,100 followers in a month, a net growth rate of 5%.
Put it into practice
Use a consistent period and starting base. If the starting count is zero, report the absolute change instead.
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