ANALYTICS · THE YELL SOCIAL GLOSSARY
Impressions.
The number of times content is displayed or served under a platform’s measurement rules. Multiple appearances to the same person can count more than once.
A simple example
One person sees the same post three times, potentially contributing three impressions but only one person to reach.
Put it into practice
Check the provider’s reporting definition. An impression does not necessarily mean someone read or remembered the content.
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