ANALYTICS · THE YELL SOCIAL GLOSSARY
Reach.
The estimated number of distinct people or accounts exposed to content during a reporting period. Unlike impressions, reach aims to count each reached person or account once within the stated scope.
A simple example
A post appears 1,500 times across an estimated 1,000 distinct accounts: impressions are 1,500 and reach is 1,000.
Put it into practice
Avoid simply adding reach across platforms and calling it unique people; the same person can appear in several audiences.
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