ANALYTICS · THE YELL SOCIAL GLOSSARY
Key performance indicator (KPI).
A metric selected to judge progress toward a specific objective. A KPI is useful because of the decision it supports, not simply because it appears in a dashboard.
A simple example
For a lead-generation campaign, the team tracks qualified demo requests as a primary KPI.
Put it into practice
Choose a small set tied to an outcome and define the target, owner, and reporting period.
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