PAID SOCIAL · THE YELL SOCIAL GLOSSARY

Paid social.

Advertising distributed through social platforms in exchange for payment. Campaigns can use audience, placement, budget, and optimization settings to pursue defined goals.

IN THE REAL WORLD

A simple example

A business runs an ad campaign inviting a relevant audience to register for an event.

Put it into practice

Choose the outcome first, then align the creative, destination, measurement, and budget with it.

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Paid social

Cost per click (CPC)

The amount spent per click in an advertising campaign. Average CPC is total click-related advertising cost divided by the number of clicks.

Definition & example

Paid social

Cost per thousand impressions (CPM)

The advertising cost for one thousand impressions. It is calculated as spend divided by impressions, multiplied by 1,000.

Definition & example

Paid social

Frequency

How often, on average, each reached person or account is shown an ad within a reporting period. A common calculation is impressions divided by reach.

Definition & example

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Paid social.

A simple example

Put it into practice

Cost per click (CPC)

Cost per thousand impressions (CPM)

Frequency

Paid social.

A simple example

Put it into practice

A few terms to know next.

Cost per click (CPC)

Cost per thousand impressions (CPM)

Frequency