PAID SOCIAL · THE YELL SOCIAL GLOSSARY
Retargeting.
Showing advertising to an eligible audience based on previous interactions, such as a site visit or engagement with content. It depends on available data, consent, and platform rules.
A simple example
An advertiser reconnects with an eligible audience that previously viewed a product page.
Put it into practice
Consider frequency, exclusions, and the person’s likely needs instead of repeatedly showing the same message.
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