ANALYTICS · THE YELL SOCIAL GLOSSARY
Sentiment analysis.
An attempt to classify the tone or opinion expressed in text, often as positive, negative, or neutral. Automated results can miss context, mixed feelings, irony, or sarcasm.
A simple example
A team reviews the themes and tone of comments after a product announcement.
Put it into practice
Use automated labels as signals to inspect, especially before escalating or responding to an individual.
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