ANALYTICS · THE YELL SOCIAL GLOSSARY
Share of voice.
A brand’s share of a defined set of mentions, exposure, or conversation compared with a selected group. The result depends heavily on what sources, competitors, and terms are included.
A simple example
A brand appears in 100 of 500 tracked category mentions during a month, giving a mention-based share of voice of 20%.
Put it into practice
Document the comparison set and query rules. More mentions are not necessarily positive attention.
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