ANALYTICS · THE YELL SOCIAL GLOSSARY
Tracking pixel.
A small tracking resource or related code used to report actions such as visits or conversions. Its operation depends on the implementation, browser behavior, consent, and privacy controls.
A simple example
A website reports an eligible completed action to an advertising platform so the campaign can be measured.
Put it into practice
Verify the actual events being sent and use the required privacy and consent controls before collecting data.
Yell Social editorial guide Back to the glossary